In 2014, Teal Swan founded a social movement based on THE PRINCIPLE OF AUTHENTICITY. She became the first public figure in the field of spirituality to tear down the curtain between her public life and private life. She transparently shares the details of her private life on her widely celebrated blog. The ideology behind her authenticity movement is that today’s fast paced modern world is built on pretense instead of authenticity. When the world is built on pretense, the truth of a person and the truth of the world cannot emerge in order to be known. When a human being is forced to fit into a society by conforming to social ideals, their emotions are suppressed and they lose touch with their own authentic being as well as their innate knowledge of the universe at large. They begin to “pretend” to be one way when the reality of who they are and how they feel is quite the opposite. Sometimes this pretense runs so deep that people are fooled by their own illusion. Wars are waged because people are unable to admit to and embrace their fear and grief. Murders are committed because people are unwilling to face the powerlessness they feel. People live unfulfilled lives of addiction and greed because they have never given themselves permission to admit to what they want and how they feel. We live in an age of suppression, where the symptoms of illness are numbed and drugged out of our awareness. We are so busy “keeping up the facade” that we forfeit the opportunity for real personal growth. We are in essence, living in an age of “un-enlightenment”.